MB Comment: Notice the terminology: Target. Kids have bulls-eyes on their backs (with dollar signs) for drug companies. Sanofi Pasteur (the DTaP vaccine manufacturer whose package inset warning includes SIDS and autism) has a new think tank for better understanding how their targets perceive being targeted. Hopefully they will come up with some really profound insights that will help them better understand how intelligent parents follow the American Medical Association’s position on informed consent to refuse their dangerous and ineffective products.
Target the fence-sitters
‘The MOTIV (Motors of Trust in Vaccination) Think Tank initiated by Sanofi Pasteur and the London School of Hygiene and Tropical Medicine was established in December last year to better understand the diverse factors that drive immunization rates. This multidisciplinary group has proposed a research agenda centred on three broad areas: decision-making, social norms and communication. Questions include: what cognitive processes underpin vaccine decision-making and what are their relative weights in different contexts? How do social networks shape disease and vaccine perceptions? How does public engagement influence levels of trust in vaccines and vaccination-promoting groups or organizations? The group is launching an international Centre for Decision-Making on Immunisation to take forward multidisciplinary research to address these questions.’